Ask Russ: Time or Day of Online Dating Messages?
An interesting e-mail question I got about time of day you send your online dating messages:
Does the time you email someone matter? Currently I make it a
rule not to respond to or send emails over the weekend (Friday night
until Sunday night). Does the time I send the email matter?
I think that it does make a bit of a difference, but I don’t worry about it too much. Not e-mailing on the weekend is an interesting strategy – I know professional marketers try to send out e-mail blasts on Tuesday mornings – I would think that with online dating it would be different though. People may be reluctant to visit online dating sites while at work, so weekends might actually be good. Weekend e-mails are probably better when the weather isn’t so nice (such as in winter).
Overall, I would say don’t worry about it. Time or day of e-mail isn’t nearly as important as quality. Send good opening messages, and keep the conversation interesting. If there ever was a time to send a message, it would be while your target is online. Don’t IM though – it’s very dangerous territory!